Monthly Archives: November 2008

my shit

sub29… and lessons in opening a venue…

The club has had 3 events. and overall lost money.

The remaining shows all need another 150 tickets each sold in order for us to break even.

I need to provide the customer with relevant solutions to their problems… but what are their problems? do i need to go out and ask them? what are people looking for? how can i fulfill their needs with this venue? what do people want?
I think this is what i need to do next instead of assuming they want what im offering them,.

i think.

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my shit

howard marks

so Sub29 is up and running. 3rd night in was Howard Marks, last night.

We slapped the venue together in 45 minutes before doors opened. The soundsystem was farting. the projector was broke. The heating was broke. we were late opening. The ticket list was over half an hour late turning up. People were walking into a freezing cold room with all lights up and people up laddeers and arsing about. The changing room was locked and no one could open it. There was no rider. Jonny was locked out in the cold for half an hour. The banner was missing form outfront so noone knew where sub29 was. The indoor banner was chucked up over the jonglers sign. Half the beers had run out and the coke was flat. Oh and the venue was freeeezing.

Good Start.

One thing i know to be true is that the best marketing trick you can ever do is baking it into your product.

We can poster and flyer cardiff for 10 months before an event, but the key to marketing succesfully is blowing away the people in the venue on the night so they go away and talk about you.

Its all about the experience.

So, got some work to do methinks.

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the sicknote diaries

sicknote kicked out onto the street..

so it was the big day,

i had my new seth godin DVD package for my birthday and i was feeling pretty good.

I tested my laptop and even though its been battered this summer and i thought i totalled it last week with the wine incident it was now working…. albeit with an external mouse and keybord… poor machine, abused.

so Sockman offered me a lift up in his BM which meant that i could skip out on the monster journey in the back of dickies leaking freezing sickmobile.

After a fat line we sped up the m5 and arrived at The Buttermarket and squeezed in a 30 second soundcheck before doors opened.

Backstage Doghouse presented me with a excellent hand made card and a Bonzo Dog Band box set… Russell Crow thrust a litre of Brandy into my hand, even though i was over half way thru one already…

Puffcake entered the room with a collection of minicakes and candles on a foil plate and i blew and wished for stuff im not allowed to say or it wont cum true.

I took one small butterfly cake as the rest fell to the floor in a minging pile., which i then picked up and pelted at P&O.

Russell scored some twat-powder and racked out a fat line…. The security entered just at the wrong time and flung him out on to the street.

We managed to encourage the security to let hiim back in saying he was singing on stage in 10 mins…
we entered stage left… off my facce and bulging./

the gig went off and Russell rapped on one of the tracks… straight after the show he was turfed out agin by the meat heads.

we got back in the car and headed for cardiff while the rest of the band hung out with the Wrexham posse.

Back at Sockmans we sniffed and chugged and gulped til the next morning – watching shape shifting videos on youtube , got a bit of kip arched over in a tiny ball on the sofa and got a taxi back about 11am head cracked and brain soggy. happy birthday flapsandwich you old bastard!!!!!!

sunday i rested and pushed out the Howard Marks show,,,,,
which is tonight!!! see you there.

Bleurgh.

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